As CCO for ASBN, which partners with business organizations, companies, and impact investors to advocate for solutions and policies that support an equitable, sustainable, stakeholder economy, I led the Network to increase its visibility among thought-leaders and policy influencers that advances stakeholder capitalism. ASBN represents over 250,000 sustainable businesses in a wide range of industries and geographies. I successfully led merger communications and rebranding for the organization during the coupling of the American Sustainable Business Council and Social Venture Circle, resulting in an organization that effectively doubled in size and impact.

Created in-house PR department and protocols to support marketing communications, publicity and product placement for Evian in North America. Pioneered the first marketer-studio collaborations for product placement. Managed PR agencies and activation of sporting and entertainment sponsorships such as the US Open, Council of Fashion Designers of America, Women’s Professional Volleyball Association and Share Our Strength/NoKidHungry. Led marketing committee for bottled water industry to drive category growth, resulting in a recommendation to drink 8 glasses of water per day.

Supported global corporate communications team during NYSE listing and other corporate milestones.
Served as company/brand spokesperson; directed public relations & entertainment marketing agencies; directed internal communications; planned and implemented M&A communications for 3 acquisitions; represented company at industry associations; planned and directed community relations and crisis communications including the development of a bottled water plant in Mt. Shasta, CA for the company's domestic brands. evian natural spring water

Re-built marketing practice of one of NYC’s largest independent PR agencies from less than $1M to more than $5M in two years through client counsel, team development, business forecasting, new business development, issues management, and event planning.
Doubled the practice from 8 to 15 practitioners, serving clients including: The North Face, Keurig, GoDaddy, WW (formerly Weight Watchers).  Ruder Finn

Led and nurtured communications team overseeing a portfolio of 20 brands of the largest yogurt, organic food and plant-based food business in North America. Conceived of and directed PR and corporate communications for other business units of Danone in North America, including Danone Waters, Happy Family Organics, and Danone Manifesto Ventures. Transformed the communications function and services from a single category focus to serve a variety of categories, while combining operations with WhiteWave Foods.  Established the reputation for Danone North America as the largest Certified B Corp in the world, while continually preparing for and managing through dozens of crises, product withdrawals, various litigation, and other business interruptions. Drove awareness of B Corp Certification and relationships across the stakeholder continuum.

Protected and promoted company/brands by serving as lead spokesperson, including Horizon Organic, So Delicious, Silk, Dannon, Earthbound Farm, and International Delight. Developed PR strategies and plans, directing and supporting brand teams.

Integrated PR and corporate communications of Danone and WhiteWave Foods, during and following acquisition, resulting in positive company-focused media coverage. Built outcome-focused relationships with top-tier journalists; generated high-value deliverables by effectively managing company’s PR agencies.

Led media briefings and trainings for senior management and subordinate spokespeople and wrote briefs to manage complex issues. Minimized reputation risk through crisis management and preparedness without impacting sales growth during the largest class-action lawsuit in food industry history.